Ladbrokes to buy Betdaq?

[The Geek]

Interesting article in yesterdays Irish press.

http://www.independent.ie/business/irish/ladbrokes-lay-large-on-desmond-company-3182630.html

[RManPT]

Maybe we are witnessing a titan being born. It would be nice to have a real one clashing with betfair. I just wish betdaq liquidity to grow so we can really have options.

[menawollas]

According to other reports Ladbrokes are in deep doodoo on the new technology front.

Whereas every other bookmaker went into partnership with a company with online expertise for their online developments, Ladbrokes decided to do it in-house.

I believe their director of digital strategy got told to sling his hook last week, to appease the shareholders, who seem to be enviously looking at William Hill, who are booming.

[menawollas]

The full story is here http://www.guardian.co.uk/business/2...igital-failure

[Johnny Cage]

Dermot Desmond also has about a 2% stake in Ladbrokes

[MrDanke]

I would love to see some competition to betfair and maybe then they will take down the PC

[LaffanD]

According to other reports Ladbrokes are in deep doodoo on the new technology front.

Whereas every other bookmaker went into partnership with a company with online expertise for their online developments, Ladbrokes decided to do it in-house.

I believe their director of digital strategy got told to sling his hook last week, to appease the shareholders, who seem to be enviously looking at William Hill, who are booming.

I was at an affiliate meeting with Ladbrokes the other day and there was definitely at least one new face in that particular department from the previous meeting. And yes, in-house was their choice, even with mobile I think.

That aside, although the PC is far, far from affecting me, in my opinion competition would only be a good thing - particularly for those of you successful enough to do battle with it.

[attheraces]

They have finally completed the purchase,lets hope they can start to topple the giant.

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9822932/Ladbrokes-buys-Betdaq-in-30m-deal.html

Regards

[ForeTwo]

http://www.davy.ie/LR?id=8543 - covers some interesting points.

I don't fully understand the motives behind the take over, are they really interested in the exchange? Smaller margins, moving mug punters away from their own books and the lack of commitment in buying the technology behind the exchange.

No viable exchange competition will develop from this.

[pmcpi]

Well, at least they write some nice things in their front page:

On completion, Ladbrokes will work with BETDAQ to further enhance the competitiveness of the exchange, focusing initially on growing liquidity and event coverage, as well as expanding the range and depth of markets offered.

It seems it can only go better.

Cheers

[bazbaz]

Email from Betqag

Ladbrokes plc, one of the world’s leading betting and gaming companies, has today (24th January 2013) agreed to acquire the BETDAQ exchange business. The transaction is subject to certain conditions and is expected to complete in late February 2013.
What does this mean for you, our valued members?
Whilst ensuring that the integrity of the exchange is fully protected, we believe that combining the strengths of Ladbrokes with the expertise of BETDAQ will have a hugely positive impact on the betting experience for our customers.
On completion, Ladbrokes will work with BETDAQ to further enhance the competitiveness of the exchange, focusing initially on growing liquidity and event coverage, as well as expanding the range and depth of markets offered.
How to access the website and how to contact us will stay the same, and we will continue to offer our great low commission rates and promotions. We will of course keep you informed of when any key developments or enhancements that may affect you are likely to happen.
Our ultimate ambition is to bring all the great elements of Ladbrokes and BETDAQ together and create an unrivalled betting experience for all our members.

We would like to invite all customers to participate in the development of the sports betting exchange of the future. Please send any comments or ideas you have to ideas@betdaq.com.

The BETDAQ Team

I hate to be cynical but this obviously opens up the possibility for Ladbrokes to control the on course prices and thus the SP odds

[shadowninja]

[Mickey Pearce]

This will be interesting.

Ladbrokes closed all my accounts recently.

Do you think this takeover will be a positive step for anyone other than Ladbrokes?

They will have to attract the fresh fish in somehow, probably advertising and promos, but it will come at a price. Perhaps they are only interested in the technology.

Time will tell I suppose.

[Thomson]

I hate to be cynical but this obviously opens up the possibility for Ladbrokes to control the on course prices and thus the SP odds

Ladbrokes already do this Baz..The rails lay-off to Laddies on course as does the office money....

[PC0845]

Good Article Today